Here, the respective third-party provider may record the fact that you visited our website(s). In addition, such site visits may lead to information being sent to some of these third-party providers with the aim of optimising and measuring the performance of our advertising. This includes, for example, information about the kind of pages you visited, or you belonging to a certain target audience we have defined. Calling third-party provider servers directly allows third-party providers to use cookies and advertising IDs for retargeting purposes. Retargeting technologies enables third-party providers to show you personalised advertising based on your previous browsing behaviour on partner websites.