" <strong>Ad(s)</strong>" means any type of advertising materials of demand partners, including without limitation text messaging, audio and video files, rich media, native, content, text, graphic files etc. in any format permissible by InMobi Exchange. </p> <p> " <strong>Exchange</strong>" means real-time marketplace for buying and selling of online media advertising inventory from multiple ad networks, exchanges and/or other supply side partners/platforms/publishers. </p> <p>