We may share your information, including in some cases information that specifically identifies you such as your name, your email address, your physical address or telephone number ("<b>personally identifiable information</b>" or "<b>PII</b>"), with Affiliates and trusted third party partners in ways including the following: <ul> <li>to help operate the Sites and Services;</li> <li>to facilitate fulfillment of a transaction or request;</li> <li>to assist with identity verification, and prevention of fraud and identity theft. </li> <li>to serve you advertisements and to improve the effectiveness of targeted advertising (see Section III of this Policy for more information). or</li> <li>to provide research reporting for us, our Affiliates and third party partners.</li> </ul>