Brands are entities that define the terms of Affiliate Programs and provide opportunities for advertising their goods and services through Referral Links. </p> <p>Creators are entities that publish Referral Links on specified Social Media accounts.</p> <p>Admitad ConvertSocial is an online platform at the domain convertsocial.admitad.com, which enables users of various social media channels (hereinafter referred to as “Creators”) to create product links for recommendations (“Referral Links”) via the Admitad ConvertSocial Link Generator and to publish them in social media channels.