VIZIO associates Viewing Data with other data about the performance, settings, or features of particular VIZIO devices to support services and to help marketers deliver more relevant advertising. Our authorized cloud service providers, may store this data solely on our behalf and for no other purposes.&nbsp. We may share Viewing Data with vendors, consultants and service providers who work on our behalf and make our business-to-business activities in digital advertising possible.</p> <p>VIZIO also licenses Viewing Data to analytics companies, media companies, advertisers, ad agencies, and other ad technology companies who measure ad effectiveness or aid personalization of ads, through written agreements which strictly prohibit attempts at identification or re-identification of shared information.