If Customer opts-in to cross-device or any other Service where email (plain text, unhashed) addresses are automatically collected by NextRoll through the Technology (specifically, the NextRoll pixel), the following provisions apply: <ul> <li>NextRoll will collect and use hashed emails derived from such email addresses and other End User identifiers (collectively, <b>"Hashed Emails"</b>). Hashed Emails are considered Service Data and stored as a persistent part of NextRoll’s cross-device graph. NextRoll may combine Hashed Emails with Service Data from other customers for purposes of providing Services generally to customers.</li> <li>