As part of the programmatic ad delivery process, Web publishers may collect personal information such as IP address, location or browsing habits that they pass or “sell” to supply-side partners like TRUSTX in order for their tailored advertising buys to be executed through real-time bidding mechanisms. Under California law, consumers have the right to opt out of the “sale” of their information by contacting publishers directly, or through the opt-out processes outlined below.</p>Opt-Out Choices<p>TRUSTX offers all consumers the right to opt-out of interest-based advertising and the sale of their personal information.