The services provided by Service Providers include attribution, analytics, billing, fraud prevention, management of leads/campaigns, dispute resolution, cloud hosting, and technical support.</li> <li> <i>Buyers. </i>We may share your information with Buyers to help them make decisions regarding buying advertising inventory on Publisher Sites or to analyze the effectiveness and performance of advertising campaigns via our Services, explore business opportunities, and perform audits/research.</li> <li> <i>Sellers. </i>We share information with our Sellers when we deliver ads on their Seller Sites. Sellers may use your information to make inferences about your preferences in order to serve more relevant advertising to you.</li> <li> <i>