Advertising Partners.</strong> We support the self-regulatory principles of the Digital Advertising Alliance (“<strong>DAA</strong>”). We work with advertisers, advertising networks, advertising servers, and analytics companies (“<strong>Ad Partners</strong>”) that use different technologies to collect data about your use of the Sites (such as pages visited or articles viewed or clicked on) in order to deliver relevant advertising. These technologies may include cookies, web beacons and other data collection technologies on our Sites placed by these Ad Partners to understand how our Sites are being used, to analyze where users go and what they do after their leave our Sites, to link various devices they may use, and to serve ads that are more relevant to the user.