Customer Support:</strong> Elastic may use Product Usage Data to provide proactive or reactive support to our customers, such as guidance to help optimize usage. identifying product improvement opportunities. prioritize future product features. personalize your experience and suggest other Elastic Products, and increase engagement and adoption of our features (e.g., by providing in product suggestions).</li> <li> <strong>Business to Business Marketing and Sales:</strong> Where permitted by law, Elastic may use Product Usage Data to market additional Products to our customers and to inform sales discussions.</li> <li> <strong>