Interest-based advertising means programs that decide which ads you might like to see based on information from your online activities, such as the actions you take when you visit this Site and other websites. This information helps understand your interests in order to display ads that you might enjoy.</p> What Is Customized Social Media Advertising? <p>Customized social media advertising means third party social platforms such as Facebook are used to show you customized ads. Your email address, telephone number or other contact information you have provided is converted into a unique value which can be matched to your profile by the social media platform, if you have provided that information to the partner of the social media platform.