We also work with selected advertising and measurement services which help us understand how our users interact with ads served in our platform and in order to provide marketing, advertising and measurement services for Waze with respect to Waze’s own marketing efforts, by using and sharing devices’ identifiers (i.e, Advertising ID, cookies or similar technologies).</p> </li> <li> <p>Personal information may also be shared with Waze’s trusted partners and service providers to process it for us, based on our instructions and in compliance with this policy and any other appropriate confidentiality and security measures. For example, we use service providers to help us with customer services.</p> </li> </ul> <p>