ANALYTICAL COOKIES <ul> <li> <strong>Analytics and research:</strong> We use cookies to collect info about your interactions with the Riot services which helps us to understand and analyse how you use the Riot services and improve them. For example, they help us understand and analyse which pages are the most frequently visited, identify when you may encounter difficulties and identify ways to improve the Riot services. In other words, they allow us to see and analyse overall patterns of usage on the Riot services, analyse general traffic and show the ways you interact with the Riot services. We may also engage partners from time-to-time to help us better understand and analyse how you interact with the Riot services, including by placing analytics and research cookies on our behalf. For example, we use third-party analytics providers like Google Analytics to help evaluate and report on use of the Riot services. These companies may set and read their own tracking technologies to gather info about your online activities across websites and services.