For example, when you’re signed into social media accounts while you use our Services, these technologies enable you to share content with your social network or, in some cases, log in using your social media credentials. These features are usually controlled by the social media platform you are using and are governed by its separate privacy policies and the preferences you set with that service.</p> </li> <li> Marketing <p>Cookies help us deliver targeted advertisements on social media platforms, based on your activity on Kickstarter, including the projects you’ve backed or creators you’ve followed on Kickstarter, and to track the performance of those ads. This is sometimes referred to as online behavioral advertising.