This information may be used to undertake user trend analyses, demographic profiling, and analytics, and to provide to you tailored and personalized ads and advertising (behavioral advertising). Please note, though, that some Ad Entities also act as Service Providers (defined below) for us, and in those cases we may share your information as explained below.</p> </li> <li>With Strategic Business Partners<br> <p>We may share your information with our non-affiliated strategic business partners in connection with offering you co-branded services, selling or distributing our content, offering content or products that you may be interested in on our Services or on our partners’ services, or engaging in other joint marketing activities.