Please take note of the following exceptional situations: AcuityAds may be required to disclose information to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including transfer reasonably intended to meet national security or law enforcement requirements, or when we believe in good faith that disclosure is necessary to protect our rights, including but not limited to fraud and situations involving potential threats to the physical safety of any person. In the event that AcuityAds sells, merges or transfers all or part of its business, we may transfer visitor information to a third party as part of that transaction. DO NOT TRACK A number of industry groups are attempting to develop a Do Not Track (DNT) standard.