For testing, research, analysis, and product development and to improve our website, products, and services.</li> <li>To help you find a store nearest your location.</li> <li>To administer sweepstakes, contests, promotions, and surveys.</li> <li>To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.</li> <li>and as required by applicable law, court order, or governmental regulations.</li> </ul> <p> </p> <p>Hallmark will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.