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This website uses cookiesWe use cookies to make sure the website can function, to measure traffic and to support the marketing of our services. By clicking on "Allow all cookies" or using the website, you agree to our use of cookies. Please read our Cookie Notice for further information about our use of cookies. You may change your consent by rejecting optional cookies in the settings or by blocking cookies in your browser.Allow all cookiesOpen settingsClose settings<ul> <li>Settings</li> <li>Cookie declaration</li> <li>About cookies</li> </ul> Necessary (required) Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. Preferences (optional) Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. Statistics (optional) Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. Marketing (optional) Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.NecessaryPreferencesStatisticsMarketingAllow necessary cookies onlyNecessary (45) NameProviderPurposeExpiryTypeCookieConsentCookiebotStores the user's cookie consent state for the current domain1 yearHTTPcheckForPermissionBeeswaxDetermines whether the user has accepted the cookie consent box. 1 dayHTTP__cf_bm [x4]g2.com Crowd Siteimprove GlassdoorThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.1 dayHTTP__cfduid [x4]g2.com Crowd Siteimprove ws.zoominfo.comUsed by the content network, Cloudflare, to identify trusted web traffic.30 daysHTTPAWSELB [x2]SiteimproveUsed to distribute traffic to the website on several servers in order to optimise response times.SessionHTTPAWSELBCORS [x2]SiteimproveRegisters which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. SessionHTTPARRAffinitySiteimproveUsed to distribute traffic to the website on several servers in order to optimise response times.SessionHTTPASP.NET_SessionIdSiteimprovePreserves the visitor's session state across page requests.SessionHTTPt3DAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtADeAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtADuAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtAEAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtCAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtMQAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtnsAppSiteimproveThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtPLAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtTDeAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtTDuAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtTEAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLtTfAmazonThis cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.PersistentHTMLvisitorIdws.zoominfo.comPreserves users states across page requests.1 yearHTTPCONSENTYouTubeUsed to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. 6091 daysHTTPINGRESSCOOKIEPulsepointRegisters which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. SessionHTTP_zendesk_session [x2]Zendesk SiteimprovePreserves users states across page requests.SessionHTTP_zendesk_shared_session [x2]Zendesk SiteimprovePreserves users states across page requests.SessionHTTP__cfruid [x3]Siteimprove ZendeskThis cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. SessionHTTP_help_center_sessionSiteimprovePreserves users states across page requests.SessionHTTPAWSALBGlassdoorRegisters which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. 6 daysHTTPAWSALBCORSGlassdoorRegisters which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. 6 daysHTTPJSESSIONIDGlassdoorPreserves users states across page requests.1 dayHTTPSameSiteGlassdoorEnsures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. 1 dayHTTPcom.adobe.reactor.dataElementCookiesMigratedAdobe IncUsed in context with the cache-function on the website, facilitating data transfer between Adobe DTM onto Adobe Launch. PersistentHTMLtestAdobe IncUsed to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. SessionHTTP Preferences (12) NameProviderPurposeExpiryTypeCookieConsentBulkSetting-#CookiebotEnables cookie consent across multiple websitesPersistentHTMLDRIFT_SESSION_IDDriftAllows the website to recoqnise the visitor, in order to optimize the chat-box functionality. SessionHTMLlang [x2]LinkedInRemembers the user's selected language version of a websiteSessionHTTPDRIFT_SESSION_STARTEDDriftStores a unique ID string for each chat-box session. This allows the website-support to see previous issues and reconnect with the previous supporter. SessionHTMLDRIFT_visitCountsDriftDetermines the number of visits of the specific visitor. This is used in order to make the chat-box function more relevant.PersistentHTMLdriftt_aidDriftNecessary for the functionality of the website's chat-box function. 2 yearsHTTPdcBetweenNecessary for the functionality of the website's chat-box function. 10 yearsHTTPssBetweenNecessary for the functionality of the website's chat-box function. 10 yearsHTTPZD-automaticAnswersSiteimproveUsed in context with the Zendesk Answer Bot function – This function sets an account-ID, in order to identify users upon support-requests and detect whether an existing help-article is relevant.PersistentHTMLyt-player-bandaid-hostYouTubeUsed to determine the optimal video quality based on the visitor's device and network settings. PersistentHTMLyt-player-bandwidthYouTubeUsed to determine the optimal video quality based on the visitor's device and network settings. PersistentHTML Statistics (32) NameProviderPurposeExpiryTypeimage.aspx [x4]SiteimproveRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. SessionPixelundefinedWistiaCollects data on visitor interaction with the website's video-content - This data is used to make the website's video-content more relevant towards the visitor. PersistentHTMLAnalyticsSyncHistoryLinkedInUsed in connection with data-synchronization with third-party analysis service. 29 daysHTTPloglevelVidyardCollects data on visitor interaction with the website's video-content - This data is used to make the website's video-content more relevant towards the visitor. PersistentHTMLvisitorIdVidyardRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. PersistentHTMLPugTPubmaticUsed to determine the number of times the cookies have been updated in the visitor's browser. Used to optimize the website's server efficiency. 29 daysHTTPnmstatSiteimproveThis cookie contains an ID string on the current session. This contains non-personal information on what subpages the visitor enters – this information is used to optimize the visitor's experience.999 daysHTTPoutbrain_cid_fetchOutbrainCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.1 dayHTTP_Shire_sessionSiteimprovePendingSessionHTTPemployee-dataAmazonPendingPersistentHTMLhc:#:recently_visited_articlesSiteimproveRegisters which articles the user has visited in a Zendesk knowledge base.PersistentHTML_gaGoogleRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.2 yearsHTTP_gatGoogleUsed by Google Analytics to throttle request rate1 dayHTTP_gidGoogleRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.1 dayHTTPugidUnsplashNecessary for the implementation of video-content on the website.1 yearHTTPyt-player-headers-readableYouTubeUsed to determine the optimal video quality based on the visitor's device and network settings. PersistentHTMLia-clientcdn.analytics.foleon.comPendingPersistentHTMLia-session/publication/141788cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/142007cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/157333cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/161298cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/163161cdn.analytics.foleon.comPendingSessionHTMLia-session/publication/168237cdn.analytics.foleon.comPendingSessionHTMLreferrerParamsFromUrlAmazonPendingSessionHTMLwhitepaper.userHasAccessAmazonPendingPersistentHTMLADRUM_BTaGlassdoorThis cookie is used to detect errors on the website - this information is sent to the website's support staff in order to optimize the visitor's experience on the website.1 dayHTTPAMCV_#Adobe IncUnique user ID that recognizes the user on returning visits2 yearsHTTPs_ccAdobe IncUsed to check if the user's browser supports cookies.SessionHTTPAMCVS_#AdobeOrgAdobe IncPendingSessionHTTP Marketing (89) NameProviderPurposeExpiryType6suuid6sc.coRegisters user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting. 2 yearsHTTPuuid2AppnexusRegisters a unique ID that identifies a returning user's device. The ID is used for targeted ads.3 monthsHTTPAPID [x2]AOL YahooCollects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.1 yearHTTPIDSYNCOathUsed to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. 1 yearHTTPtuuid_lu [x3]Bidswitch DemandBase YOCContains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times. 1 yearHTTPbkdcOracleRegisters user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.179 daysHTTPv1/beacon/img.gifb.6sc.coUsed in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.SessionPixelbitoBeeswaxSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.1 yearHTTPbitoIsSecureBeeswaxPresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.1 yearHTTPc [x2]Bidswitch YOCRegulates synchronisation of user identification and exchange of user data between various ad services.1 yearHTTPtuuid [x4]Bidswitch DemandBase Between YOCRegisters whether or not the user has consented to the use of cookies.1 yearHTTPbkpaOraclePresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.179 daysHTTPbkuOracleRegisters anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.179 daysHTTPCMIDCasalemediaCollects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.1 yearHTTPCMPROCasalemediaCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. 3 monthsHTTPCMPSCasalemediaCollects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.3 monthsHTTPCMRUM3CasalemediaCollects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.1 yearHTTPCMSTCasalemediaCollects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.1 dayHTTPvalidateCookieDemandBaseUsed in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.SessionPixelIDEGoogleUsed by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.1 yearHTTPpagead/landing [x2]GoogleCollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. SessionPixelRULGoogleUsed by DoubleClick to determine whether website advertisement has been properly displayed - This is done to make their marketing efforts more efficient. 1 yearHTTPtest_cookieGoogleUsed to check if the user's browser supports cookies.1 dayHTTPfrFacebookUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 monthsHTTPtrFacebookUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.SessionPixelpagead/1p-user-list/#GoogleTracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.SessionPixelbcookieLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.2 yearsHTTPbscookieLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.2 yearsHTTPlidcLinkedInUsed by the social networking service, LinkedIn, for tracking the use of embedded services.1 dayHTTPUserMatchHistoryLinkedInUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 29 daysHTTPmt_mopMediamathCollects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.29 daysHTTPuuidMediamathCollects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.1 yearHTTPiOpenxRegisters anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.1 yearHTTPunifiedPixelOutbrainCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.SessionPixelKRTBCOOKIE_#PubmaticRegisters a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.29 daysHTTPPUBMDCIDPubmaticRegisters a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.3 monthsHTTP_an_uidj.6sc.coPresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.6 daysHTTP_fbpFacebookUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 monthsHTTP_gcl_auGoogle Tag ManagerUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 monthsHTTP_gd_sessionj.6sc.coCollects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.1 dayHTTP_gd_svisitorj.6sc.coCollects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.2 yearsHTTP_gd_visitorj.6sc.coCollects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.2 yearsHTTPdrift_aidDriftSets a unique ID for the specific user. This allows the website to target the user with relevant offers through its chat functionality. 2 yearsHTTPdrift_campaign_refreshDriftSets a unique ID for the specific user. This allows the website to target the user with relevant offers through its chat functionality. 1 dayHTTPt_gidTaboolaThis cookie assigns a specific visitor ID, when the visitor interacts with ads or content from the website - this allows the website to target the visitor with similar ads or content.1 yearHTTP_session_idCrowdStores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites. 13 daysHTTP_pxhdws.zoominfo.comCollects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.SessionHTTPA3YahooCollects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.1 yearHTTPAPIDTSYahooCollects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. 1 dayHTTPVISITOR_INFO1_LIVEYouTubeTries to estimate the users' bandwidth on pages with integrated YouTube videos.179 daysHTTPYSCYouTubeRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.SessionHTTPyt.innertube::nextIdYouTubeRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.PersistentHTMLyt.innertube::requestsYouTubeRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.PersistentHTMLyt-remote-cast-installedYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player preferences using embedded YouTube videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player preferences using embedded YouTube videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player preferences using embedded YouTube videoSessionHTMLevent/imgMediamathPendingSessionPixellpv550552SalesforcePending1 dayHTTPvisitor_id# [x2]Salesforce SiteimprovePending1 yearHTTPvisitor_id#-hash [x2]Salesforce SiteimprovePending1 yearHTTPuids [x2]4dex.io Lemma TechnologiesRegisters user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting. 2 monthsHTTPutBetweenCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. 10 yearsHTTPuidLemma TechnologiesUnique user ID that recognizes the user on returning visits3 monthsHTTPBidoomy-Cookievidoomy.comUsed in context with video-advertisement. The cookie limits the number of times a user is shown the same advertisement. The cookie is also used to ensure relevance of the video-advertisement to the specific user. 1 yearHTTPum2YOCSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 2 yearsHTTPcollectLinkedInCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. SessionPixelpagead/viewthroughconversion/928785810GooglePendingSessionPixelpagead/1p-conversion/#GooglePendingSessionPixelpagead/viewthroughconversion/962985656 [x2]Google YouTubePendingSessionPixeldemdexAdobe IncVia a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads.179 daysHTTPdpmAdobeSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.179 daysHTTPeverest_g_v2Adobe IncUsed for targeted ads and to document efficacy of each individual ad.1 yearHTTPgdIdGlassdoorUsed to track which users have shown interest in what job postings. The cookie ensures that the most relevant job postings are shown to the specific user. 10 yearsHTTPtrsGlassdoorUsed to track which users have shown interest in what job postings. The cookie ensures that the most relevant job postings are shown to the specific user. 1 yearHTTP Unclassified (23) NameProviderPurposeExpiryTypeimages/other/placeholder.pngAmazonPendingSessionPixel_g2_session_idg2.comPendingSessionHTTPamplitude_sessiong2.comPending1 dayHTTPevents_distinct_idg2.comPendingSessionHTTP{"words":[1064235183,178694870,-853804572,372078980,-1804728414],"sigBytes":20}VidyardPendingPersistentHTML{"words":[-1183089716,1439709019,-875682143,-251916825,-1131073319],"sigBytes":20}VidyardPendingPersistentHTML{"words":[-1668506022,1169764117,-517733184,433706393,-1470893810],"sigBytes":20}VidyardPendingPersistentHTML{"words":[-1885317080,-316288658,477723745,-1106418741,-913964026],"sigBytes":20}VidyardPendingPersistentHTML{"words":[-2047392992,-26850006,1085499692,927216377,-579614733],"sigBytes":20}VidyardPendingPersistentHTML{"words":[-583551354,-273424998,1544499617,686485080,610168569],"sigBytes":20}VidyardPendingPersistentHTML{"words":[667060963,-1869933299,920975567,-994288252,783200655],"sigBytes":20}VidyardPendingPersistentHTML{"words":[886637631,1083536073,1170779951,383983124,927486385],"sigBytes":20}VidyardPendingPersistentHTMLvidyardSettingsVidyardPendingPersistentHTML{"words":[-175872174,-1798207626,1839039149,81212021,1454956405],"sigBytes":20}VidyardPendingPersistentHTML{"words":[-1848059483,1875227611,-289981349,59320077,-1049464648],"sigBytes":20}VidyardPendingPersistentHTML{"words":[-1990239730,662637304,771360864,1727953609,-696720463],"sigBytes":20}VidyardPendingPersistentHTML{"words":[-4621033,-941636907,466720709,1397638464,1342287007],"sigBytes":20}VidyardPendingPersistentHTML{"words":[-506977089,-1080882154,-948119241,1681989500,-1919957409],"sigBytes":20}VidyardPendingPersistentHTMLvidoomy-uidsvidoomy.comPending1 yearHTTPasstGlassdoorPending1 dayHTTPcassGlassdoorPending1 dayHTTPgdsidGlassdoorPending1 dayHTTPGSESSIONIDGlassdoorPending1 dayHTTP About cookies Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy. Your consent applies to the following domains: insights.siteimprove.com, videos.siteimprove.com, support.siteimprove.com, siteimprove.com, read.siteimprove.com, hello.siteimprove.com, developer.siteimprove.com, careers.siteimprove.com Skip to main content Enter a search term Close <ul> <li> Solutions By size <ul> <li> Medium business </li> <li> Enterprise </li> </ul> By industry <ul> <li> Education </li> <li> Government </li> <li> Financial services </li> <li> Retail </li> <li> Manufacturing </li> </ul> </li> <li> Products Products <ul> <li> Accessibility </li> <li> Quality Assurance </li> <li> Data Privacy </li> <li> SEO </li> <li> Ads </li> <li> Analytics </li> <li> Performance </li> <li> Web Security </li> </ul> Integrations <ul> <li> CMS plugins </li> <li> Connectors </li> <li> All integrations </li> </ul> Features <ul> <li> Digital Certainty Index® </li> <li> Policy </li> </ul> </li> <li> Resources <ul> <li> Blog </li> <li> Events </li> <li> Content library </li> <li> Digital Insights Report </li> <li> Page Experience Hub </li> </ul> <ul> <li> Siteimprove Academy </li> <li> Accessibility Hub </li> <li> Siteimprove toolkit </li> <li> Press &amp. news </li> </ul> </li> <li>Customers</li> <li>Support</li> <li> Partners <ul> <li> Overview </li> <li> Find a partner </li> <li> Partner with us </li> <li> Partner login </li> </ul> </li> </ul> Get started <ul> <li> Book a consultation </li> <li> Request a demo </li> <li> Contact us </li> <li> Request a quote </li> </ul> Get started <ul> <li> Book a consultation </li> <li> Request a demo </li> <li> Contact us </li> <li> Request a quote </li> </ul> Sign in Search Menu Privacy Notice: Siteimprove Services Updated: August 2020 1. Introduction Siteimprove respects your privacy and is committed to protecting it. This notice explains how Siteimprove processes the Personal Data of customers and other individuals through the Siteimprove Intelligence Platform (the “Services”). 1.1. How does Siteimprove define Personal Data? “Personal data” as defined in the General Data Protection Regulation (GDPR) and “personal information” as defined in the California Consumer Privacy Act (CCPA) shall have the same meaning as in the respective legislation (in the following both are referred to as “Personal Data”).Personal Data includes your name, address, e-mail, telephone number, IP address, or any other identifier. For information on what Personal Data Siteimprove processes through the Siteimprove Intelligence Platform, see Section 2.1. Siteimprove does not sell your Personal Data. Further, Siteimprove does not share your Personal Data with third parties for other purposes than specified in this Privacy Notice. Through the Services, Siteimprove does not seek to collect any sensitive data (e.g., health or sex life information. political opinions or religious/philosophical beliefs. trade-union membership. or racial or ethnic origin). 1.2. Who is responsible for processing your Personal Data? The Siteimprove affiliate with which you have signed a contract is responsible for the processing of your Personal Data. Contact information for the Siteimprove affiliate can be found here. If you have any questions about the processing of your Personal Data by Siteimprove or the information in this Notice, please contact: privacy@siteimprove.com OR Mads Sørensen, General Counsel Sankt Annæ Plads 28 DK-1250 Copenhagen Denmark legal@siteimprove.com 2. Processing (Personal) Data through the Siteimprove Intelligence Platform At customers' authorization, Siteimprove runs the Siteimprove Intelligence Platform on customers' websites. Customers are the data controllers and responsible for establishing the legal basis for the use of the Siteimprove Intelligence Platform. Siteimprove encourages customers to conclude a data processing agreement (DPA) with Siteimprove. Siteimprove's DPA-template can be found here. The Siteimprove Intelligence Platform is only intended for use on the publicly available websites and the processing of Personal Data on those websites, including: name, address, photo, email and phone. 2.1. What Personal Data does Siteimprove process through the Siteimprove Intelligence Platform? The Siteimprove Intelligence Platform is designed and developed to collect and process content on customers’ websites, such as storage of cached copies of customers’ website content. Accordingly, Siteimprove may only collect Personal Data which are present on the website on which Siteimprove services (Web accessibility, Performance ...) are being used. The categories of Personal Data collected through the Siteimprove Intelligence Platform depend on the content of the websites but will most likely not include processing sensitive data. If using Siteimprove Analytics, IP addresses of visitors to the customer’s website will also be processed unless IP anonymization has been set as standard by the customer. If using Siteimprove Ads, emails connected to customer's existing Google accounts will also be processed.  2.2. How does Siteimprove get Personal Data in these instances? Collection of Personal Data may occur when the Siteimprove Intelligence Platform crawls customers' websites. This may include Personal Data and any other identifier which are present on the website on which Siteimprove services are being used. 2.3. What is the legal basis for processing Personal Data in these instances? Customer acts as the data controller and determines the legal basis. Siteimprove acts as data processor and processes Personal Data on behalf of customer on the basis of a contractual relationship for the purpose of providing its services to the customer. 2.4. Does Siteimprove use any sub-processors in these instances (and why)? Siteimprove uses two sub-processors for data storing: - Interxion, Denmark (server/storage vendor) - Amazon Web Services, Germany (server/storage vendor) 2.5. How long does Siteimprove keep Personal Data in these instances? Crawls of customers' websites will be overwritten after five days while under contract. Following termination of the contract, scans will be removed from the backup scheme within 30 days.  2.6. Where is Personal Data physically located? Personal Data is stored in data centers located in the EU (see section 2.4 above) and will not be transferred to vendors outside the EU/EEA. 3. Processing personal data of customer users and prospect contacts 3.1. Processing activities in general Siteimprove processes Personal Data of customers and prospects for various reasons.  Siteimprove acts as the data controller for the processing of Personal Data of customers and prospects. 3.2. What Personal Data about customers and prospects does Siteimprove collect? This depends on the specific customer and prospect. Personal Data may include, but is not necessarily limited to: name, address, phone, photo, email, CVR/VAT, bank account etc. 3.3. What is the legal basis for processing personal data in these instances? Processing Personal Data of customer users and prospect contacts is based on either consent, legitimate interest or because it is necessary for the performance of a contract.  3.4. How does Siteimprove collect Personal Data from customers and prospects? Siteimprove collects and processes Personal Data of customers as it is provided by customers when buying the Siteimprove Intelligence Platform and/or when the register as users in the platform and/or by other means provide Siteimprove with Personal Data during the contractual relationship.  Siteimprove collects and processes Personal Data of prospects (potential customers) as provided by them through forms as a result of Siteimprove's direct marketing initiatives.   3.4. For what purposes does Siteimprove process Personal Data of customers and prospects? <ul> <li>Technical Support: Processes Personal Data of customers in order to setup logon to the Siteimprove Intelligence Platform, to configure the Siteimprove Intelligence Platform to customer preferences, to create custom reporting, and to respond to customers' requests for technical support.</li> <li>Marketing: Processes Personal Data of customers and prospects in order to directly market existing and potential customers, and create case studies based on customer usage of the Siteimprove Intelligence Platform.</li> <li>Finance: Processes Personal Data of customers and users in order to facilitate the sending of invoices and receipt of payment.</li> <li>Customer Success and Customer Experience: Processes Personal Data of customers to provide them with on-boarding, guidance, in-platform help etc.</li> <li>Development: Processes Personal Data in order to facilitate customers' participation in testing of new features within the Siteimprove Intelligence Platform.</li> </ul> 3.5. What is the legal basis for processing Personal Data of customers and prospects? The legal basis for processing Personal Data of customers and prospects varies depending on the specific customer and prospect as well as the specific purposes for the processing activities.  Siteimprove uses the following legal basis for processing Personal Data of customers and prospects: <ul> <li>Consent</li> <li>Necessary for the performance of the contract on the purchase of the Siteimprove Intelligence Platform between customers and Siteimprove</li> <li>Legitimate interest</li> </ul> 3.6. Does Siteimprove share personal data of customers and prospects with third-parties (and why)? Siteimprove may share personal data of customers and prospects with Suppliers in accordance with the above mentioned purpose(s).  Following Siteimprove Suppliers may have access to personal data of customers and prospects: Processors Description of processing Location SimpleSat Customer satisfaction survey system on TechSupport tickets  EU Zendesk IT ticket management system EU Survey Monkey Customer satisfaction survey system US Totango Customer success system US HubSpot Marketing management system US Salesforce Customer relationship management platform EU Pardot Marketing automation platform US DocuSign E-signature system US Google Ads Customer Match (US customers only) Online ad marketing US GoToMeeting GoToWebinar Meeting Management System Webinar Management System US Zoom Meeting and Webinar Management system US Academy Plus Courses through Platform US Pendo In-Platform help  US Slack Internal communication system US Danske Bank (and where relevant, the local bank of the country handling customer payments.) Siteimprove Bank   EU 3.7. How long does Siteimprove retain Personal Data of customers and prospects? Siteimprove will process Personal Data as long as it is necessary in order to fulfill the purpose(s) mentioned.  3.8. Where is Personal Data physically located? The location of Personal Data storage of each supplier used can be found in the table in section 3.6. This means for EU Personal Data that Siteimprove transfers Personal Data of customers and prospects to a few suppliers in the US (see the table in section 3.6 above).  Such transfers only take place for the specific purposes mentioned above such as marketing and support functionalities. 4. What rights do I have to the Personal Data processed by Siteimprove? <ol> <li>You have the right to request access to and rectification or erasure of your personal data.</li> <li>You have the right to object to the processing of your personal data and have the processing of your personal data restricted.</li> <li>You have an unconditional right to object to the processing of your personal data for direct marketing purposes.</li> <li>If processing of your personal information is based on your consent, you have the right to withdraw your consent at any time. Your withdrawal will not affect the lawfulness of the processing carried out before you withdrew your consent. You may withdraw your consent by emailing privacy@siteimprove.com.</li> <li>You have the right to receive your personal information in a structured, commonly used and machine-readable format.</li> <li>You have the right to not receive discriminatory treatment for exercising these rights.</li> <li>You may always lodge a complaint with a data protection supervisory authority, e.g. The Danish Data Protection Agency.</li> </ol> Be advised that there may be legal conditions or limitations on these rights. If you wish to inquire about or exercise your right to the above rights, contact us at: privacy@siteimprove.com. 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