Backblaze Privacy Notice
Last updated: February 12, 2020
We value your business and we know privacy is important to you.
It’s important to us, too.
This Privacy Notice which describes how we collect and use your personal information, what we do with
the information collected, and how you can exercise your privacy rights.
Certain countries and states, such as the European Union and the state of California, have enacted
specific data protection and privacy rules for their residents.
Some of these rules overlap, but some
In order to make this privacy notice as understandable as possible, we have split our information
into a common notice (where we provide you with information which is generally required), and separate
notices specific to certain jurisdictions.
Please also review our Terms of Service and Data Processing Addendum which describe what we can expect from each
other when you use our products and services.
<br> Who we are and what we do Backblaze, Inc.
(“Backblaze”) is a US-headquartered data storage provider that offers two
Computer Backup, which provides unlimited cloud
backup for individuals and organizations using Macs or PCs (laptops and desktops).
B2 Cloud Storage, which provides low-cost cloud
storage for individuals and organizations.
You can contact us as described in the How to contact us paragraph.
Under EU data protection legislation, commonly known as the GDPR, Backblaze is the
controller of processing of personal information described below.
With regard to the
processing of files uploaded to our platform by our users when using our Computer Backup and
B2 Cloud Storage services, however, Backblaze is the processor and the person or
organization owning the Backblaze account is the controller.
We explain more about the
distinction between a controller and a processor under EU data protection legislation here.
<br> The personal information we collect When you use our services, you upload your files to store with us.
We call this content
We also collect certain information about you in the course of providing our products.
call this <strong>your personal information</strong>.
Personal information you provide to us
When requesting to use Backblaze's services we may ask you to provide personal information
For example, when you create a Backblaze account, we will ask you for your email
address and a password.
We may also ask for your phone number for purposes such as
two-factor verification or for sending you service alerts.
If you choose to sign up for one
of Backblaze's services, we will ask you for billing information.
To order a physical item
from us, such as a Restore by Mail, we will ask for shipping details.
At times we may ask
for other information such as your name or the name of your company name.
During your interaction with Backblaze, you may choose to provide us with personal
information when you email us, chat with us, answer a survey, comment on our blog, or
communicate with us through social media services like Twitter or Facebook.
If you refer a friend to Backblaze, we will ask you for their email address.
then contact your referred friend to determine whether your friend consents to us contacting
Personal information that we collect automatically
Our Computer Backup service automatically backs up your files to Backblaze.
B2 Cloud Storage
allows you to upload your files to our service.
While the content of your files may include
personally identifiable information, both in the content of a file and in metadata, this
Privacy Notice, as stated at the outset, only applies to the information collected in
respect of your account and not to the content that you store on our system.
When you use any Backblaze product we may collect certain information automatically from and
about your device.
This includes data about your software, the operating system you use when
accessing our service, your Internet Protocol address and the date and time of each request
you make to Backblaze.
When you use our backup services, we will also receive information
such as the names of external drives, file types transferred, and number, name and size of
Collecting this information enables us to better diagnose problems with our products,
provide customer support more effectively, inform you about operating systems we no longer
support as well as ensure the continuous functionality of our products.
Personal information that we collect from third parties We may collect additional information about you from third parties primarily to assist us in
understanding how we can maintain and improve the services we offer to better serve you.
type of information we collect from third party tools that we use may include: user's clicks
to test different versions of our website.
recordings of where people move their mouse on
key web pages.
page visits which in turn allows Backblaze to decide if it needs to update
surveys, which users can voluntarily complete, and a user's IP address.
Please also review our Backblaze Cookie Statement.
<br> What we do with your personal information Under no circumstances do we rent, trade or share your address or e-mail address with any
other company for their marketing purposes without your consent.
We may use the information
we collect through our products for a number of reasons, including to:
<li>provide, operate, optimize and maintain our online platforms,
products and services;</li>
<li>understand how you use our products and customize your experience.
<li>set up online accounts;</li>
<li>process, fulfill and provide any updates on online orders;</li>
<li>send you marketing communications we think you'll find valuable,
where it is in accordance with your preferences;</li>
<li>provide customer support via online chat services.
deal with your
online enquiries and requests sent by email.
and provide you with information and
access to resources or services that you have requested from us;</li>
<li>improve the layout, navigation and content of our online products.
<li>identify any server problems or other IT or network issues;</li>
<li>prevent abuse of the products and services we offer.
<li>investigate and prevent fraudulent transactions.
access to our product and services.
and other illegal activities.
<li>carry out other legitimate business purposes, such as to improve
our products and services, as well as other lawful purposes about which we will
notify our users and clients.</li>
From time to time, Backblaze will communicate with you via email.
There are two types of
email you may receive:
<strong>Service Emails:</strong> These are service related emails
confirmation of password change, expiration of credit card, or a reply to a support
You cannot opt out of receiving these messages as they are part of the
service which Backblaze provides to you.
You can manage certain Service Emails by
signing into your Account.
To stop receiving all Service Emails, you must cancel the
service, delete your account, and uninstall the Backblaze software from your
<strong>Marketing Emails:</strong> These will include Backblaze
tips-and-tricks, service promotions (e.g., refer-a-friend) and similar types of
Upon creating a Backblaze Account you will be able to manage your email
preferences, including opting out of receiving all Marketing Emails.
You will also
be able to unsubscribe at any time by using the unsubscribe link provided in any
given email or through our What types of Email Does
Backblaze Send? website.</li>
We will only process personal information in ways that are compatible with the purpose we
collected it for or for the purposes you later authorize.
Before we use your personal
information for a purpose that is materially different than the purpose we collected it for
or that you later authorized, we will provide you with the opportunity to opt-out.
<br> Who we share your information with We may share and disclose your personally identifiable information only in the limited
circumstances described below:
<li>To vendors and other third-party service providers who require
access to your personal information to assist in providing and improving our
products and services.
For example, with third-party service providers to: assist us
in processing your payment.
enable us to send you marketing emails, subject to your
communicate service emails to you.
used to send SMS messages to you
when you use our 2-factor authentication feature.
and facilitate our customer
support and online chat service.
For further information, please also refer to our
<li>We may also disclose your personal information or your files to
third parties: (a)
where required by law or regulatory requirement, court order or other judicial
authorization, (b) in response to lawful requests by public authorities, including
for the purposes of meeting national security and law enforcement requirements.
in connection with the sale, transfer, merger, bankruptcy, restructuring or other
reorganization of a business.
(d) to protect or defend our rights, interests or
property, or that of third parties.
(e) to investigate any wrongdoing in connection
with our products and services.
and (f) to protect the vital interests of an
<li>If you sign up for our services through a referral from a friend,
we may share your
personal information with your referrer to let them know that you used their
referral to sign up for our services.</li>
<li>If you use our services as part of a business, group, or
Backblaze was set up by an administrator, the administrator may be able to access
and control your account and your files.
Refer to your organization's internal
policies for more information.</li>
<li>B2 Cloud Storage users can give third parties the ability to
access information and
content in their account (e.g., through APIs).
When other services access and use
your information, their conduct is governed by their own terms and policies.</li>
<li>Certain features in our services give you the ability to share
information and your files with other people.</li>
<li>We may disclose aggregate, non-identifying information about how
our users use
<br> Data retention We will retain your personal information for the period necessary to fulfil the purposes
outlined in this Privacy Notice unless a longer retention period is required.
might retain some data for longer periods of time include:
<li>Security, fraud and abuse prevention;</li>
<li>Complying with legal or regulatory requirements;</li>
<li>Ensuring the continuity of our services.
<li>Direct communications with Backblaze.</li>
When we have no ongoing legitimate business need to process your personal information, we
will either delete or anonymize it or, if this is not possible (for example, because your
personal information has been stored in backup archives), then we will securely store your
personal information and isolate it from any further processing until deletion is possible.
<br> How we protect your information When you enter personal information such as a credit card number on our website or via our
App we encrypt that information using secure socket layer technology (SSL).
made online with credit cards, we receive your credit card number in encrypted form, and
transfer it to our credit card processor, Stripe, for processing.
Our employees do not have
access to this information.
We do not store PIN data or 3-digit security codes.
We use appropriate technical and organizational security measures to protect your personal
information from loss, misuse, and unauthorized access, disclosure, alteration and
destruction, both during transmission and once we receive it.
However, no method of
transmission over the Internet, or method of electronic storage, is 100% secure.
we cannot guarantee its absolute security.
"Cookies") to collect and use personal information about you.
For further information about
the types of Cookies we and our partners' use, why and how you can control Cookies, please
see our Cookie Statement.
<br> Your data protection and privacy rights &.
choices Certain countries and states have enacted data protection and privacy rights for their
We strive to respect these rights for all our users, no matter where they happen
to be located.
For example, you may:
<li>Request <strong>access</strong> your personal information that
Backblaze collects about you.</li>
<li>Request <strong>correction, updates, or deletion</strong> of your
<li>Request <strong>portability</strong> of your personal information
where applicable and technically possible.
You can find more information on
objecting to, or restricting certain processing here.
<strong>Withdraw your consent</strong> for us to process your
if you have given us consent in the past.
Withdrawing your consent will not affect
the lawfulness of any processing we conducted prior to your withdrawal, nor will it
affect processing of your personal information conducted in reliance on lawful
processing grounds other than consent.</li>
User requests are subject to the following caveats:
<li>We need to verify your account ownership to process your request.
<li>Where a nation or state’s law provides rights that are different
than those in other jurisdictions, we aim to respect your rights as provided by the
law of your country.</li>
<li>Some types of requests are subject to certain exceptions as
provided in applicable law.</li>
Additional information for EEA visitors/customers
You can review more information as required under European data protection rules about our
handling of your personal data and your data subject rights here.
Additional information for California consumers
The California Consumer Privacy Act gives California residents additional rights and choices
regarding their personal information.
To learn more, read our Privacy Notice for California
<br> How we link to other websites Our Website contains links to third party websites and third-party plug-ins (such as social
media sharing buttons) operated by other companies.
We are not responsible for the privacy
practices of such other websites.
We encourage you to be aware that when you leave our site
you read the privacy notices of such other websites.
This Privacy Notice applies solely to
information collected by Backblaze's products.
<br> Do Not Track Some browsers make it possible for you to signal that you don’t want your Internet browsing
activity to be tracked.
Because the Internet community hasn’t reached a consensus on how to
best honor these signals, Backblaze doesn’t respond to Do-Not-Track requests at this time.
<br> Changes to this Privacy Notice Changes to this Privacy Notice will be made when required in response to changing legal,
technical or business developments.
When we update our Privacy Notice, we will take
appropriate measures to inform you, consistent with the significance of the changes we make.
We will obtain your consent to any material Privacy Notice changes if and where this is
required by applicable data protection laws.
You can see when this Privacy Notice was last updated by checking the “last updated” date
displayed at the top of this Privacy Notice.
The new Privacy Notice will apply to all
current and past users of the website and will replace any prior notices that are
inconsistent with it.
<br> How to contact us If you have any questions or concerns regarding the collection, use or disclosure of your
information, you can contact us by sending an email to email@example.com or by contacting us at:
500 Ben Franklin Ct,
San Mateo, CA 94401, U.S.
<br> Previous Version(s):
<li>August 27, 2019</li>
<li>July 10, 2018</li>