Do Not Track Compliance Policy <br> <br> Version 1.0<br> <br> This domain complies with user opt-outs from tracking via the "Do Not Track"<br> or "DNT" header [http://www.w3.org/TR/tracking-dnt/]. This file will always<br> be posted via HTTPS at https://example-domain.com/.well-known/dnt-policy.txt<br> to indicate this fact.<br> <br> SCOPE<br> <br> This policy document allows an operator of a Fully Qualified Domain Name<br> ("domain") to declare that it respects Do Not Track as a meaningful privacy<br> opt-out of tracking, so that privacy-protecting software can better determine<br> whether to block or anonymize communications with this domain. This policy is<br> intended first and foremost to be posted on domains that publish ads, widgets,<br> images, scripts and other third-party embedded hypertext (for instance on<br> widgets.example.com), but it can be posted on any domain, including those users<br> visit directly (such as www.example.com). The policy may be applied to some<br> domains used by a company, site, or service, and not to others. Do Not Track<br> may be sent by any client that uses the HTTP protocol, including websites,<br> mobile apps, and smart devices like TVs. Do Not Track also works with all<br> protocols able to read HTTP headers, including SPDY.<br> <br> NOTE: This policy contains both Requirements and Exceptions. Where possible<br> terms are defined in the text, but a few additional definitions are included<br> at the end.<br> <br> REQUIREMENTS<br> <br> When this domain receives Web requests from a user who enables DNT by actively<br> choosing an opt-out setting in their browser or by installing software that is<br> primarily designed to protect privacy ("DNT User"), we will take the following<br> measures with respect to those users' data, subject to the Exceptions, also<br> listed below: <br> <br> 1. END USER IDENTIFIERS: <br> <br> a. If a DNT User has logged in to our service, all user identifiers, such as<br> unique or nearly unique cookies, "supercookies" and fingerprints are <br> discarded as soon as the HTTP(S) response is issued. <br> <br> Data structures which associate user identifiers with accounts may be<br> employed to recognize logged in users per Exception 4 below, but may not<br> be associated with records of the user's activities unless otherwise<br> excepted.<br> <br> b. If a DNT User is not logged in to our service, we will take steps to ensure <br> that no user identifiers are transmitted to us at all. <br> <br> 2. LOG RETENTION: <br> <br> a. Logs with DNT Users' identifiers removed (but including IP addresses and<br> User Agent strings) may be retained for a period of 10 days or less,<br> unless an Exception (below) applies. This period of time balances privacy<br> concerns with the need to ensure that log processing systems have time to<br> operate. that operations engineers have time to monitor and fix technical<br> and performance problems. and that security and data aggregation systems<br> have time to operate.<br> <br> b. These logs will not be used for any other purposes. <br> <br> 3. OTHER DOMAINS: <br> <br> a. If this domain transfers identifiable user data about DNT Users to<br> contractors, affiliates or other parties, or embeds from or posts data to<br> other domains, we will either: <br> <br> b. ensure that the operators of those domains abide by this policy overall<br> by posting it at /.well-known/dnt-policy.txt via HTTPS on the domains in<br> question,<br> <br> OR<br> <br> ensure that the recipient's policies and practices require the recipient<br> to respect the policy for our DNT Users' data.<br> <br> OR <br> <br> obtain a contractual commitment from the recipient to respect this policy<br> for our DNT Users' data.<br> <br> NOTE: if an “Other Domain” does not receive identifiable user information<br> from the domain because such information has been removed, because the<br> Other Domain does not log that information, or for some other reason, these<br> requirements do not apply.<br> <br> c. "Identifiable" means any records which are not Anonymized or otherwise<br> covered by the Exceptions below.<br> <br> 4. PERIODIC REASSERTION OF COMPLIANCE: <br> <br> At least once every 12 months, we will take reasonable steps commensurate<br> with the size of our organization and the nature of our service to confirm<br> our ongoing compliance with this document, and we will publicly reassert our<br> compliance.<br> <br> 5. USER NOTIFICATION: <br> <br> a. If we are required by law to retain or disclose user identifiers, we will<br> attempt to provide the users with notice (unless we are prohibited or it<br> would be futile) that a request for their information has been made in<br> order to give the users an opportunity to object to the retention or<br> disclosure.<br> <br> b. We will attempt to provide this notice by email, if the users have given<br> us an email address, and by postal mail if the users have provided a<br> postal address. <br> <br> c. If the users do not challenge the disclosure request, we may be legally<br> required to turn over their information.<br> <br> d. We may delay notice if we, in good faith, believe that an emergency<br> involving danger of death or serious physical injury to any person<br> requires disclosure without delay of information relating to the<br> emergency.<br> <br> EXCEPTIONS<br> <br> Data from DNT Users collected by this domain may be logged or retained only in<br> the following specific situations:<br> <br> 1. CONSENT / "OPT BACK IN" <br> <br> a. DNT Users are opting out from tracking across the Web. It is possible<br> that for some feature or functionality, we will need to ask a DNT User to<br> "opt back in" to be tracked by us across the entire Web. <br> <br> b. If we do that, we will take reasonable steps to verify that the users who<br> select this option have genuinely intended to opt back in to tracking.<br> One way to do this is by performing scientifically reasonable user<br> studies with a representative sample of our users, but smaller<br> organizations can satisfy this requirement by other means. <br> <br> c. Where we believe that we have opt back in consent, our server will<br> send a tracking value status header "Tk: C" as described in section 6.2<br> of the W3C Tracking Preference Expression draft:<br> <br> http://www.w3.org/TR/tracking-dnt/#tracking-status-value<br> <br> 2. TRANSACTIONS <br> <br> If a DNT User actively and knowingly enters a transaction with our<br> services (for instance, clicking on a clearly-labeled advertisement,<br> posting content to a widget, or purchasing an item), we will retain<br> necessary data for as long as required to perform the transaction. This<br> may for example include keeping auditing information for clicks on<br> advertising links. keeping a copy of posted content and the name of the<br> posting user. keeping server-side session IDs to recognize logged in<br> users. or keeping a copy of the physical address to which a purchased<br> item will be shipped. By their nature, some transactions will require data<br> to be retained indefinitely.<br> <br> 3. TECHNICAL AND SECURITY LOGGING: <br> <br> a. If, during the processing of the initial request (for unique identifiers)<br> or during the subsequent 10 days (for IP addresses and User Agent strings),<br> we obtain specific information that causes our employees or systems to<br> believe that a request is, or is likely to be, part of a security attack,<br> spam submission, or fraudulent transaction, then logs of those requests <br> are not subject to this policy. <br> <br> b. If we encounter technical problems with our site, then, in rare<br> circumstances, we may retain logs for longer than 10 days, if that is<br> necessary to diagnose and fix those problems, but this practice will not be<br> routinized and we will strive to delete such logs as soon as possible. <br> <br> 4. AGGREGATION:<br> <br> a. We may retain and share anonymized datasets, such as aggregate records of<br> readership patterns. statistical models of user behavior. graphs of system<br> variables. data structures to count active users on monthly or yearly<br> bases. database tables mapping authentication cookies to logged in<br> accounts. non-unique data structures constructed within browsers for tasks<br> such as ad frequency capping or conversion tracking. or logs with truncated<br> and/or encrypted IP addresses and simplified User Agent strings.<br> <br> b. "Anonymized" means we have conducted risk mitigation to ensure<br> that the dataset, plus any additional information that is in our<br> possession or likely to be available to us, does not allow the<br> reconstruction of reading habits, online or offline activity of groups of<br> fewer than 5000 individuals or devices. <br> <br> c. If we generate anonymized datasets under this exception we will publicly<br> document our anonymization methods in sufficient detail to allow outside<br> experts to evaluate the effectiveness of those methods.<br> <br> 5. ERRORS: <br> <br> From time to time, there may be errors by which user data is temporarily<br> logged or retained in violation of this policy. If such errors are<br> inadvertent, rare, and made in good faith, they do not constitute a breach<br> of this policy. We will delete such data as soon as practicable after we<br> become aware of any error and take steps to ensure that it is deleted by any<br> third-party who may have had access to the data.<br> <br> ADDITIONAL DEFINITIONS<br> <br> "Fully Qualified Domain Name" means a domain name that addresses a computer<br> connected to the Internet. For instance, example1.com. www.example1.com;<br> ads.example1.com. and widgets.example2.com are all distinct FQDNs.<br> <br> "Supercookie" means any technology other than an HTTP Cookie which can be used<br> by a server to associate identifiers with the clients that visit it. Examples<br> of supercookies include Flash LSO cookies, DOM storage, HTML5 storage, or<br> tricks to store information in caches or etags.<br> <br> "Risk mitigation" means an engineering process that evaluates the possibility<br> and likelihood of various adverse outcomes, considers the available methods of<br> making those adverse outcomes less likely, and deploys sufficient mitigations<br> to bring the probability and harm from adverse outcomes below an acceptable<br> threshold.<br> <br> "Reading habits" includes amongst other things lists of visited DNS names, if<br> those domains pertain to specific topics or activities, but records of visited<br> DNS names are not reading habits if those domain names serve content of a very<br> diverse and general nature, thereby revealing minimal information about the<br> opinions, interests or activities of the user.<br>





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