Taco Bell

Cookie and Ads Policy




<br> Log in <ul> <li> Menu </li> <li> Locations </li> <li> Delivery </li> <li> Rewards </li> <li> Nutrition </li> <li> Gift Cards </li> </ul> Close <ul> <li> log in </li> <li> <i> </i> </li> </ul> <ul> <li> <i> </i> </li> <li> </li> <li> log in </li> <li> <i> </i> </li> <li> <i> </i> </li> </ul> <ul> <li> <small>Ordering Pickup?</small> We'll need your location </li> <li> Start your order </li> <li> Order Now</li> <li> PickupDelivery</li> </ul> Login failed. Please try again. Email address Password Forgot password <i> </i> Remember Me Continue or Log In with Facebook Create an Account Log In<i> </i> More Info needed There is no phone number associated with your Facebook account. We require a phone number to alert you regarding orders. Email Phone Number Don't miss out! Email me when I have offers, items, and deals in my account Text me when I have news, offers, discounts, account and order updates Complete Registration Cancel Registration Successfully Logged Out Okay Taco Bell<sup>®</sup> <br>Cookie and Ads Policy &nbsp. <ul> <li>Introduction</li> <li>We use Tracking Technologies</li> <li>Third party data collection and interest-based advertising</li> <li>Social media widgets and advertising</li> <li>Cross-Device linking</li> <li>Third party partners</li> <li>Your Ad Choices</li> </ul> <strong>Cookie and Ads Policy</strong> <p> <em>Last Modified: June 16, 2020</em> </p>We use Tracking Technologies<p>When you visit our Sites and access or use our Service, read our emails, or otherwise engage with us through a computer or mobile device, we and our third-party partners, automatically collect information about how you access and use the Service and information about the device you use to access the Service.</p> <p> <br> </p> <p>This information allows us to improve your customer experience. For example, we or third parties we work with use tracking technologies:</p> <ul> <li>To recognize new or current customers.</li> <li>To store your password if you are registered on our Sites.</li> <li>To improve our Service.</li> <li>To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).</li> <li>To observe your behaviors and browsing activities over time across multiple websites or other platforms.</li> <li>To better understand the interests of our customers and Site visitors.</li> </ul>Third party data collection and interest-based advertising<p>We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. We permit third party online advertising networks, social media companies and other third-party services, to collect information about your use of our Sites, including our mobile apps, over time so that they may play or display ads on our Service, on other websites, apps or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as &nbsp;cookies, Flash objects, web beacons, embedded scripts, mobile SDKs, location-identifying technologies, and similar technology (collectively, “tracking technologies”), which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the site, device ID or AdID, precise geolocation and other information. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. We may also use services provided by third parties (such as social media platforms) to serve targeted ads to you and others on such platforms. We may do this by providing a hashed version of your email address or other information to the platform provider. See <strong>Your Ad Choices</strong> below, to learn more about interest-based advertising.</p> <p> <br> </p>Social media widgets and advertising<p>Our Service may include social media features, such as the Facebook Like button, LinkedIn, Snapchat, Instagram, Twitter or other widgets. These social media companies may recognize you and collect information about your visit to our Service, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.</p> <p>We display targeted advertising to you through social media platforms, such as Facebook, Twitter, Instagram, LinkedIn and other social media forums. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our Service while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. We may share a unique identifier, such as a user ID or hashed email address, with these platform providers or they may collect information from our website visitors through a first-party pixel, in order to direct targeted advertising to you or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If you do not want to receive targeted ads on your social networks, you may be able to adjust your advertising preferences through your settings on those networks. You may learn more about advertising preferences by clicking on the links provided below. Please note that these links are provided for your convenience only and we do not control the content or features that may be available on these third party services.</p> <ul> <li> <strong>Facebook.</strong> Learn more about your advertising preferences on Facebook Companies.</li> <li> <strong>Twitter.</strong> Learn more about privacy controls for personalized ads on Twitter.</li> <li> <strong>LinkedIn.</strong> Learn more about advertising preferences on LinkedIn.</li> </ul>Cross-Device linking<p>We, or our third-party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you are logged in to our Service. We may also work with third party partners who employ tracking technologies, or the application of statistical modeling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as an email address or user ID) with third party advertising partners to help recognize you across devices. We, and our partners, can use this cross-device linkage to serve interest-based advertising and other personalized content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns.</p>Third party partners<p>The following is a sample of the third-party service partners we work with to provide cross-device linking and/or advertising services. We will strive to update this list if or when we work with new partners which offer you choices about the collection of your information, but as partners change and new technologies become available, this list is likely to change over time and may not always reflect our current partners.</p> <ul> <li> <u>Google Analytics and Advertising</u>.&nbsp;We use Google Analytics to recognize you and link the devices you use when you visit our site or Service on your browser or mobile device, log in to your account on our Service, or otherwise engage with us.&nbsp;We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the service.&nbsp;Google Analytics allows us to better understand how our users interact with our Service and to tailor our advertisements and content to you.&nbsp;For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/.&nbsp;You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here https://tools.google.com/dlpage/gaoptout/.</li> <li>We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Service.&nbsp;You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences, or by visiting NAI’s online resources at http://www.networkadvertising.org/choices.&nbsp;&nbsp;&nbsp;</li> <li>We may use data matching services such as LiveRamp to help us measure advertising effectiveness and analytics and to create data for personalized advertising purposes. You can find out how to opt-out of LiveRamp’s services by visiting https://liveramp.com/opt_out.</li> <li>We may use a third party partner Rokt to provide custom offers from other brands on our sites. You can learn more about Rokt and learn how to opt-out of Rokt’s personalized brand offers by visiting www.rokt.com/privacy-policy.&nbsp;</li> </ul>Your Ad Choices<p> </p>Controlling cookies, tracking technologies and Flash cookies Most browsers allow you to adjust your browser settings to: (i) notify you when you receive a cookie, which lets you choose whether or not to accept it. (ii) disable existing cookies. or (iii) set your browser to automatically reject cookies. <p> </p> <p> Blocking or deleting cookies may negatively impact your experience using the Service, as some features and services on our Service may not work properly. Depending on your mobile device and operating system, you may not be able to delete or block all tracking technologies. You may set your e-mail options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you viewed or engaged with our emails.</p> <p>Deleting cookies does not delete Local Storage Objects (LSOs) such as Flash objects and HTML5.&nbsp;You can learn more about Flash objects on Adobe's website - including how to manage privacy and storage settings for Flash cookies. If you choose to delete Flash objects from our sites, then you may not be able to access and use all or part of the sites or benefit from the information and services offered.</p> <p> </p>Interest-based advertising To learn about interest-based advertising and how you may be able to opt-out of some interest-based advertising, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices, and/or the DAA’s resources at www.aboutads.info/choices. Please note that these opt-out choices may not affect online advertising that is not cookie-based. <p> </p>Cross-device linking Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s online resources will only opt-out a user from receiving interest-based ads on that specific browser or device, but the user may still receive interest-based ads on his or her other devices. You must perform the opt-out on each browser or device you use.<p> </p>Mobile advertising You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android). You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app. You may be able to limit the use of location data for advertising purposes by adjusting your location services settings on your mobile device. <p>Note that some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you may need to opt-out again.</p> <p> <br> </p> <ul> </ul> Stay Connected <ul> <li>About Us</li> <li>Contact Us</li> <li>FAQS</li> <li>Careers</li> <li>Taco Bell Foundation</li> <li>Franchise Info</li> <li>Newsroom</li> <li>Blog</li> <li>Gift Cards</li> <li>Taco Shop</li> <li>Taco Bell Weddings</li> <li>Mobile App</li> <li>Offers and Deals</li> <li>Popular Links</li> </ul> <ul> <li>Cookie And Ads</li> <li>Privacy Policy</li> <li>Terms Of Use</li> <li>Do Not Sell or Share My Personal Information</li> <li>Responsible Disclosure</li> </ul> <p>At participating U.S. Taco Bell® locations. Contact restaurant for prices, hours &amp. participation, which vary. Tax extra. 2,000 calories a day used for general nutrition advice, but calorie needs vary. Additional nutrition information available upon request.</p> <p> ⚠ WARNING &nbsp;:&nbsp;Certain foods and beverages sold or served here can expose you to chemicals including acrylamide in many fried or baked foods, and mercury in fish, which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to&nbsp. www.P65Warnings.ca.gov/restaurant </p> <p>©2023 Taco Bell IP Holder, LLC. All Rights Reserved.</p> We Care About Your Privacy<p>We and our partners store and/or access information on your device, such as unique IDs in cookies to process personal data. We do this to deliver personalized content. You may accept or manage your choices by clicking `Show Purposes` or at any time in the privacy policy page. The choices you make on this site are signaled to our partners.</p>We and our partners process data to:<p>Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors) </p>I Accept Show PurposesAbout Your PrivacyWe process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. These choices will be signaled to our vendors participating in the Transparency and Consent Framework. <br>More informationAllow All Manage Consent PreferencesStrictly Necessary CookiesAlways Active<p>These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. &nbsp. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.</p>Performance Cookies Performance Cookies <p>These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. &nbsp. &nbsp;All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.</p>Functional Cookies Functional Cookies <p>These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.</p>Targeting Cookies Targeting Cookies <p>These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.</p>Store and/or access information on a device Store and/or access information on a device <p>Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.</p>List of IAB Vendors‎&nbsp;|&nbsp;View Full Legal Text&nbsp;Opens in a new TabPersonalised ads and content, ad and content measurement, audience insights and product development Personalised ads and content, ad and content measurement, audience insights and product development <ul> <li>Select basic ads Switch Label <p>Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.</p> </li> </ul> <ul> <li>Create a personalised ads profile Switch Label <p>A profile can be built about you and your interests to show you personalised ads that are relevant to you.</p> </li> </ul> <ul> <li>Select personalised ads Switch Label <p>Personalised ads can be shown to you based on a profile about you.</p> </li> </ul> <ul> <li>Create a personalised content profile Switch Label <p>A profile can be built about you and your interests to show you personalised content that is relevant to you.</p> </li> </ul> <ul> <li>Select personalised content Switch Label <p>Personalised content can be shown to you based on a profile about you.</p> </li> </ul> <ul> <li>Measure ad performance Switch Label <p>The performance and effectiveness of ads that you see or interact with can be measured.</p> </li> </ul> <ul> <li>Measure content performance Switch Label <p>The performance and effectiveness of content that you see or interact with can be measured.</p> </li> </ul> <ul> <li>Apply market research to generate audience insights Switch Label <p>Market research can be used to learn more about the audiences who visit sites/apps and view ads.</p> </li> </ul> <ul> <li>Develop and improve products Switch Label <p>Your data can be used to improve existing systems and software, and to develop new products</p> </li> </ul>List of IAB Vendors‎&nbsp;|&nbsp;View Full Legal Text&nbsp;Opens in a new TabUse precise geolocation data Use precise geolocation data <p>Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.</p>List of IAB Vendors‎&nbsp;|&nbsp;View Full Legal Text&nbsp;Opens in a new TabActively scan device characteristics for identification Actively scan device characteristics for identification <p>Your device can be identified based on a scan of your device's unique combination of characteristics.</p>List of IAB Vendors‎&nbsp;|&nbsp;View Full Legal Text&nbsp;Opens in a new TabEnsure security, prevent fraud, and debugAlways Active<p>Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.</p>List of IAB Vendors‎&nbsp;|&nbsp;View Full Legal Text&nbsp;Opens in a new TabTechnically deliver ads or contentAlways Active<p>Your device can receive and send information that allows you to see and interact with ads and content.</p>List of IAB Vendors‎&nbsp;|&nbsp;View Full Legal Text&nbsp;Opens in a new TabMatch and combine offline data sourcesAlways Active<p>Data from offline data sources can be combined with your online activity in support of one or more purposes</p>List of IAB Vendors‎&nbsp;|&nbsp;View Full Legal Text&nbsp;Opens in a new TabLink different devicesAlways Active<p>Different devices can be determined as belonging to you or your household in support of one or more of purposes.</p>List of IAB Vendors‎&nbsp;|&nbsp;View Full Legal Text&nbsp;Opens in a new TabReceive and use automatically-sent device characteristics for identificationAlways Active<p>Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.</p>List of IAB Vendors‎&nbsp;|&nbsp;View Full Legal Text&nbsp;Opens in a new TabBack ButtonBack<p> </p> Search IconFilter IconClear checkbox label labelApply CancelConsent Leg.Interest checkbox label label checkbox label label checkbox label label<ul> </ul> Confirm My Choices





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