Back4AppPrivacy Policy,Effective Date of Current Policy: May 18, 2018,1.PURPOSE,Protecting your privacy is really important to us.
With this in mind, we’re providing this Privacy ,Policyto explain our practices regarding the collection, use, and disclosure of information that ,customers provide to us in connection with the creation or administration of their Back4App ,Account.,This Privacy Policyis incorporated by reference into the Back4AppTerms of Service (the ,“Terms”).
The terms“Back4App,” “we,” and “us” includeBack4App, Inc.and our affiliates and ,subsidiaries.
ThisPrivacy Policy explains our online and offline information practices, the kinds ,of information we may collect, how we intend to use and share that information, and how you ,can opt out of a use or correct or change such information.
All other terms not defined in Section ,13or otherwise herein will have the meanings set forth in the Terms.,2.SCOPE,Back4App allows users to build and host Application Programming Interfaces for web, mobile, ,and Internet of Things applications.
This Privacy Policy applies to Personal Information that is ,Processed by Back4Appin the course of our business, including on Back4Appwebsites (each a ,“Site”), mobile applications, forums, blogs, and other online or offline offerings (together with ,any and all future online and offline offerings operated by or on behalf of Back4App, the ,“Services”).All individuals whose responsibilities include the Processing of Personal ,Information on behalf of Back4Appare expected to protect that data by adherence to this Privacy ,Policy.
,This Policy applies to all Back4App’s operating divisions, subsidiaries, affiliates, and branches, ,and any additional subsidiary, affiliate, or branch of Back4Appthat we may subsequently form.,This Policy does not apply to the content that Account holders or Users store on our system, ,including any personal information of their End Users.
Back4App will not disclose, move, ,access, or use such content except as provided in the Terms or as otherwise permitted by such ,Account holders or Usersthrough the functionality of the Services.
If you are an End User of an ,Application created by a Back4App Account holder or Userthat is hosted on the Services, please ,note that the collection, processing, and disclosure of your information in connection with such ,Application will be governed by the privacy policy published by such customer.
,3.TRANSPARENCY/NOTICE—TYPES OF PERSONAL INFORMATION ,WE COLLECT AND HOW WE USE IT,The types of Personal Information we may collect (directly from you or from Third-Party ,sources) and our privacy practices depend on the nature of the relationship you have with ,Back4Appand the requirements of applicable law.
Some of the ways that Back4Appmay collect ,Personal Information include:,2,•You may provide Personal Information directly to Back4Appthrough interacting with the ,Services, participating in surveys, during eventssuch as sweepstakes, and requesting ,Services, or information.,•As you navigate the Services, certain passive information may also be collected about ,your visit, including through cookies and similar technologies as described below.,We endeavor to collect only that information which is relevant for the purposes of Processing.
,Below are the ways we collect Personal Information and how we use it.,3.1TYPES OF PERSONAL INFORMATION WE COLLECT,Back4Appcollects Personal Information regarding its current, prospective, and former Account ,holdersor Users,non-Account holders,visitors, and guests, (collectively “Individuals”).Our ,primary goals in collectinginformation are to provide and improve our Services, to administer ,your use of the Services (including your Account, if you are an Account holder), and to enable ,you to enjoy and easily navigate our Services.,•Information You Provide Directly to Us.
When you use the Services or engage in ,certain activities, such as registering for an Accountwith Back4App, responding to ,surveys, requesting Services or information, submitting an inquiry, or contacting us ,directly, we may ask you to provide some or all of the following types of information:,oCommunications with Us.
We may collect Personal Information from you such ,as name, email address, phone number or mailing address when you choose to ,request information about our Services, register for Back4App’snewsletter or a ,loyalty program that we may offer from time to time, request to receive customer ,or technical support, orotherwise communicate with us.If you purchase a ,Subscription, we may also collect other information from you, such as credit card ,number, expiration date, and billing address, whichwill be associated with your ,Account.
We may also collect your gender, date of birth, and other information ,that is not considered Personal Information because it cannot be used by itself to ,identify you.,oSurveys.
From time to time, we may contact you to participate in online surveys.
,If you do decide to participate, you may be asked to provide certain information ,which may include Personal Information.
All information collected from your ,participation in our surveys is provided by you voluntarily.
We may use such ,information to improve our products, Sites and/or services and in any manner ,consistent with the policies provided herein.,oPosting on the Site.
Back4Appmay offer publicly accessible fun pages, blogs, ,private messages, or community forums.
You should be aware that, when you ,disclose information about yourself on Back4App’sfun pagesandblogs, or in ,private messages and community forums, the Site will collect theinformation you ,provide in such submissions, including any Personal Information.
These ,communications areconsidered “public” and will not be subject to the privacy ,protections set forth herein.We may monitor such communications in order to ,ensure the safety of the community and, by using the communication features in ,3,our Services, you are indicating that you agree to such monitoring.Please use ,your judgment when communicating with other Account holders.,oRegistration for Sweepstakes or Contests.
Occasionally, Back4Appmay run ,sweepstakes and contests.
We ask those who enter in the sweepstakes or contests ,to provide contact information (e.g., an emailaddress).
If you participate in a ,sweepstakes or contest, your contact information may be used to reach you about ,the sweepstakes or contest, and for other promotional, marketing and business ,purposes.
All sweepstakes/contests entry forms will provide a way for ,participants to opt out of any communications that are not related to awarding ,prizes.,oAutomatic Data Collection.
We may collect certain information automatically ,through our Services or other methods of web analysisabout how a person, ,including a User,uses our Services (we refer to this information as “Log Data”).
,Log Data may include informationsuch as your Internet protocol (IP) address, ,cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, ,IMEI, Advertiser ID, and other device identifiersthat are automatically assigned ,to your computer or device when you access the Internet, browser typeand ,language,geo-location information,hardware type, operating system, Internet ,service provider, pages that you visit before and after using the Services, the date ,and time of your visit, the amount of time you spend on each page, information ,about the links you click and pages you view within the Services, search terms, ,the links on our Services that you clicked on, and other actions taken through use ,of the Services such as preferences.We use Log Data to administer the Services ,and we analyze (and may engage third parties to analyze) Log Data to improve, ,customize, and enhance our Services by expanding their features and functionality ,and tailoring them to our Users’ needs and preferences.
We may use a person’s ,IP address to generate aggregate, non-identifying information about how our ,Services are used.,•Information Submitted Via Services.
You agree that Back4Appis free to use the ,content of any communications submitted by you via the Services, including any ideas, ,inventions, concepts, techniques, or know-how disclosed therein, for any purpose ,including developing, manufacturing, and/or marketing goods or Services.
Back4App,will not release your name or otherwise publicize the fact that you submitted materials or ,other information to us unless: (a) you grant us permission to do so.
(b) we first send ,notice to you that the materials or other information you submit to a particular part of a ,Service will be published or otherwise used with your name on it.
or (c) we are required ,to do so by law.,•Information from Other Sources.
We may receive information about you from other ,sources, including through Third-Party services and organizations to supplement ,information provided by you.For example, if you access our Services through a Third-,Party application, such as an App Store or SNS,we may collect information about you ,from that Third-Party application that you have made public via your privacy settings.
,Information we collect through App Stores or SNS accounts may include your name, ,yourSNS user identification number, your SNS user name, location, sex, birth date, ,email, profile picture, and your contacts on the SNS.
This supplemental information ,4,allows us to verify information that you have provided to Back4Appand to enhance our ,ability to provide you with information about our business, products, and Services.,•Location Information.When you use our Services, we may collect and store ,information about your location by converting your IP address into a rough geo-location ,or by accessing your device’s GPS coordinates or coarse location if you enable location ,services on your device.
,3.2HOW BACK4APPUSES YOUR INFORMATION,We acquire, hold, use, and Process Personal Information about Individuals for a variety of ,business purposes, including:,•To Provide Products, Services, or Information Requested.Back4Appmay use ,information about you to fulfill requests for products, Services, or information, including ,information about potential or future Services, including to:,oGenerally manage Individual information and Accounts;,oRespond to questions, comments, and other requests;,oProvide access to certain areas, functionalities, and features of Back4App’s,Services;,oContact you to answer requests forcustomer support or technical support;,oAllow you to register for events.,•Administrative Purposes.Back4Appmay use Personal Information about you for its ,administrative purposes, including to:,oMeasure interest in Back4App’sServices;,oDevelop new products and Services;,oEnsure internal quality control;,oVerify Individual identity;,oCommunicate about Individual Accountsand activities on Back4App’sServices ,and systems, and, in Back4App’sdiscretion, changes to any Back4Apppolicy;,oSend email to the email address you provide to us to verifyyour Account and for ,informational and operational purposes, such as Account management, customer ,service, or system maintenance;,oProcess payment for products or services purchased;,oProcess applications and transactions.
,oPrevent potentially prohibited orillegal activities;,oEnforce our Terms.,•Marketing Back4AppProducts and Services.Back4Appmay use Personal ,Information to provide you with materials about offers, products, and Services that may ,be of interest, including new content or Services.
Back4Appmay provide you with these ,materials by phone, postal mail, facsimile, or email, as permitted by applicable law.
Such ,uses include:,5,oTo tailor content, advertisements, and offers;,oTo notify you about offers, products, and services that may be of interest toyou;,oTo provide Services to you and our sponsors;,oFor other purposes disclosed at the time that Individuals provide Personal ,Information.
or ,oOtherwise with your consent.,You may contact us at any time to opt out of the use of your Personal Information for ,marketing purposes, as further described in Section 5below.,•Research and Development.
Back4Appmay use Personal Information to create non-,identifiable information that we may use alone or in the aggregate with information ,obtained from other sources, in order to help us to optimally deliver our existing products ,and Services or develop new products and Services.
From time to time, Back4Appmay ,perform research (online and offline) via surveys.
We may engage Third-Party service ,providers to conduct such surveys on our behalf.
All survey responses are voluntary, and ,the information collected will be used for research and reporting purposes to help us,better serve Individuals by learning more about their needs and the quality of the products ,and services we provide.
The survey responses may be utilized to determine the ,effectiveness of our Services, various types of communications, advertising campaigns, ,and/or promotional activities.
If an Individual participates in a survey, the information ,given will be used along with that of other study participants.
We may share anonymous ,Individual and aggregate data for industry research and analysis, demographic profiling, ,and other similarpurposes.,•Direct Mail, Email and Outbound Telemarketing.
Individualswho provide us with ,Personal Information, or whose Personal Information we obtain from Third Parties, may ,receive periodic emails, newsletters, mailings, orphone calls from us with information on ,Back4App’sor our business partners’ products and Services or upcoming special ,offers/events we believe may be of interest.
We offer the option to decline these ,communications at no cost to the Individual by following the instructions in Section 5,below.,•Services via Mobile Devices.
From time to time, Back4Appmay provide Services that ,are specifically designed to be compatible and used on mobile devices.
Back4Appwill ,collect certain information that your mobile device sends when you use such Services, ,like a device identifier, user settings, location information,mobile carrier,and the ,operating system of your device.
Mobile versions of Back4App’sServices may require ,that users log in with an Account.
In such cases, information about use of mobile versions ,of the Services may be associated with Accounts.
In addition, Back4Appmay enable ,Individuals to download an application, widget, or other tool that can be used on mobile ,or other computing devices.
Some of these tools may store information on mobile or ,other devices.
These tools may transmit Personal Information toBack4Appto enable ,Individuals to access Accountsand to enable Back4Appto track use of these tools.
Some ,of these tools may enable users to email reports and other information from the tool.
,Back4Appmay use personal or non-identifiable information transmitted to Back4Appto ,enhance these tools, to develop new tools, for quality improvement and as otherwise ,6,described in this Privacy Policyor in other notices Back4Appprovides.We may use ,location information to improve and personalize our Services for you.
If you do not want ,us to collect location information, you may disable that feature on your device.,•Anonymous and Aggregated InformationUse.
Back4Appmay use Personal ,Information and other information about you to create anonymized and aggregated ,information, such as de-identified demographic information, de-identified location ,information, information about the computer or device from which you access ,Back4App’sServices, or other analyses we create.
Anonymized and aggregated ,information is used for a variety of functions, including the measurement of visitors’ ,interest in and use of various portions or features of the Services.
Anonymized or ,aggregated information is not Personal Information, and Back4Appmay use such ,information in a number of ways, including research, internal analysis, analytics, and any ,other legally permissible purposes.
We may share this information within Back4Appand ,with Third Parties for our or their purposes in an anonymized or aggregated form that is ,designed to prevent anyone from identifying you.,•Sharing Content with Friends or Colleagues.
Back4App’sServices may offer various ,tools and functionalities.
For example, Back4Appallows you to provideinformation ,about your friends through our referral services, such as “Tell aFriend.”Our referral ,servicesmayallow you to forward or share certain content with a friend or colleague, ,such as an email inviting your friend to use our Services.
Email addresses that you may ,provide for a friend or colleague will be used to send your friend or colleague the content ,or link you request, but will not be collected orotherwise used by Back4Appor any other ,Third Parties for any other purpose.,•Other Uses.
Back4Appmay use Personal Informationfor which we have a legitimate ,interest, such as direct marketing, individual or market research, anti-fraud protection, or ,any other purpose disclosed to you at the time you provide Personal Information or with ,your consent.,3.3COOKIES, PIXEL TAGS/WEB BEACONS, ANALYTICS ,INFORMATION, AND INTEREST-BASED ADVERTISING,We, as well as Third Parties that provide content, advertising, or other functionality on our ,Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to ,automatically collect information through the Services.
We use Technologies that are essentially ,small data files placed on your computer, tablet, mobile phone, or other devices (referred to ,collectively as a "device") that allow us to record certainpieces of information whenever you ,visit or interact with our sites, services, applications, messaging, and tools, and to recognize you ,across devices.,•Cookies.
Cookies are small text files that are placed on your device by a web server ,when you access the Services.We may use both session Cookies and persistent Cookies ,for the purposeslisted below.
Unlike persistent Cookies, session Cookies are deleted ,when you log off from the Services and close your browser.
Although most browsers ,automatically accept Cookies, you can change your browser options to stop automatically ,7,accepting Cookies or to prompt you before accepting Cookies.
Please note, however, that ,if you don’t accept Cookies, you may not be able to access all portions or features of the ,Services.
,•Web Beacons.
Web beacons (also known as web bugs, pixel tags, or clear GIFs) aretiny ,graphics with a unique identifier that may be included on our Services for the purposes ,listed below.
Unlike Cookies, which are stored on the user’s device, Web Beacons are ,typically embedded invisibly on web pages (or in an email).,•Social Media Widgets:We may use certain tools offered by Facebook, Inc.
,(“Facebook”) that enable it to collect or receive information about actions users take on ,(a) our Site and elsewhere on the internet through the use of Cookies, Web Beacons, and ,other storage technologies.
or (b) mobile applications, in order to provide measurement ,services, targeted ads, and other services.Your interactions with these features are ,governed by Facebook’sprivacy policy.For more information ofregarding the ,collection and use of such information by Facebook, please see the Facebook Data ,Policy, available at: https://www.facebook.com/policy.php.,•Analytics.
We may also use Google Analytics and Google Analytics Demographics and ,Interest Reporting to collect information regarding visitor behavior and visitor ,demographics on some of our Services, and to develop website content.
This analytics ,data is not tied to any Personal Information.
For more information about Google ,Analytics, please visit www.google.com/policies/privacy/partners/.You can opt out of ,Google’s collection and Processing of data generated by your use of the Services by ,going to http://tools.google.com/dlpage/gaoptout.,Our uses of such Technologies fall into the following general categories:,•Operationally Necessary.
We may use C ookies, Web beacons, or other similar ,technologies that are necessary to the operation of our Site, Services, applications, and ,tools.
This includes technologies that allow you access to our Site, Services, applications, ,and tools.
that are required to identify irregular site behavior, prevent fraudulent activity ,and improve security.
or that allow you to make use of our functions such as shopping-,carts, saved search, or similar functions;,•Performance Related.
We may use C ookies, Web beacons, or other similar technologies ,to assess the performance of ourSite, applications, Services, and tools, including as part ,of our analytic practices to help us understand how our visitors use our websites, monitor ,aggregate usage and web traffic routing on our Services, determineif you have interacted ,with our messaging, determine whether you have viewed an item or link, or to customize ,and improve our Site content, applications, Services, or tools;,•Functionality Related.
We may use C ookies, Web beacons, or other similar ,technologies that allow us to offer you enhanced functionality when accessing or using ,our Site, Services, applications, or tools.
This may include identifying you when you sign ,into our Site or keeping track of your specified preferences, interests, or past items,viewed so that we may enhance the presentation of content on our Site;,8,•Advertising or Targeting Related.
We may use first-party or third-party C ookies and ,Web beacons to deliver content, including ads relevant to your interests, on our Sites or ,on third party sites.
This includes using technologies to understand the usefulness to you ,of the advertisements and content that has been delivered to you, such as whether you ,have clicked on an advertisement.,If you would like to opt out of the Technologies we employ on our Sites, Services, applications, ,or tools, you may do so by blocking, deleting, or disabling them as your browser or device ,permits.,3.4THIRD-PARTY WEBSITESANDSOCIAL MEDIA PLATFORMS,The Site may contain links to other websites and other websites may reference or link to our Site ,or other Services.
These other domains and websites are not controlled by us, and Back4App,does not endorse or make any representations about Third-Party websites or social media ,platforms.
Any information provided on or to a Third-Party website or social media platform is ,provided directly to the owner or operator of the Third-Party website or social media platform ,and is subject to the owner’s privacy policy.
We encourage our users to read the privacy policies ,of each and every website and application with which they interact.
We do not endorse, screen or ,approve, and are not responsible for the privacy practices or content of such other websites or ,applications.
Visiting these other websites orapplications is at your own risk.,Back4App’sServices may include publicly accessible blogs, community forums, or private ,messaging features.
The Site and our other Services may also containlinks and interactive ,features with various social media platforms(e.g., widgets).
If you already use these platforms, ,their cookies may be set on your device when using our Site or other Services.
You should be ,aware that Personal Information which you voluntarily include and transmit online in a publicly ,accessible blog, chat room, social media platform or otherwise online, or that you share in an ,open forum may be viewed and used by others without any restrictions.
We are unable to control ,such uses of your information when interacting with a social media platform, and by using such ,services you assume the risk that the Personal Information provided by you may be viewed and ,used by third parties for any number of purposes.,4.ONWARD TRANSFER—BACK4APPMAY DISCLOSE YOUR ,INFORMATION,4.1INFORMATION WE SHARE,We may share your information as described in this Privacy Policy(e.g., with our Third-Party ,service providers.
to comply with legal obligations.
to protect and defend our rights and ,property) or with your permission.,•We Use Vendors and Service Providers.
We may share any information we receive ,with vendors and service providers.
The types of service providers to whom we entrust ,Personal Information include service providers for: (i) provision of IT and related ,services.
(ii) provision of information and services you have requested.
(iii) payment ,processing.
(iv) customer service activities.
and (v) in connection with the provision of ,9,the Site.
Back4Apphas executed appropriate contracts with the service providers that ,prohibit them from using or sharing Personal Information except as necessary to perform ,the contracted services on our behalf or to comply with applicable legal requirements.,•Business Partners.
Back4Appmay share Personal Information with our business ,partners, and affiliates for our and our affiliates’ internal business purposes or to provide ,you with a product or service that you have requested.Back4Appmay also provide ,Personal Information to business partners with whom we may jointly offer products or ,services, or whose products or services we believe may be of interest to you.
In such ,cases, our business partner’s name will appear, along with Back4App.
Back4App,requires our affiliatesand business partners to agree in writing to maintain the ,confidentiality and security of Personal Information they maintain on our behalf and not ,to use it for any purpose other than the purpose for which Back4Appprovided them.,•Displaying to Other Users.
The content you post to the Site may be displayed on the ,Site.
Other users of the Site may be able to see some information about you, such as your ,name if you submit a review.
We are not responsible for privacy practices of the other ,users who will view and use the posted information.,•Marketing–Interest-Based Advertising and Third Party Marketing.
Through our ,Services, Back4Appmay allow Third-Party advertising partners to set tracking tools ,(e.g., C ookies) to collect information regarding your activities (e.g., your IP address, ,page(s) visited, time of day).
Note that this Privacy Policy covers only our use of Cookies ,and does not include use of Cookies by such third parties.
We may also share de-,identified information (such as demographic information and past purchase history) as ,well as selected Personal Information we have collected with Third-Party advertising ,partners.
These advertising partners may use this information (and similar information ,collected from other websites) for purposes of delivering targeted advertisements to you ,when you visit non-Back4Apprelated websites within their networks.
This practice is ,commonly referred to as “interest-based advertising” or “online behavioral advertising.”,We may allow access to other data collected by the Site to facilitate transmittal of ,information that may be useful, relevant, valuable or otherwise of interest to you.
If you ,prefer that we do not share your Personal Information with Third-Party advertising ,partners, you may opt out of such sharing at no cost by following the instructions in ,Section 5below.,•Disclosures to Protect Us or Others (e.g., as Required by Law and Similar ,Disclosures).
We may access, preserve, and disclose your Personal Information, other ,Accountinformation, and content to government or law enforcement officials or private ,parties if we believe, in our sole discretion, thatdoing so is required or appropriate to: (i) ,comply with law enforcement or national security requests and legal process, such as a ,court order or subpoena.
(ii) respond to your requests.
(iii) protect yours’, ours’,or ,others’ rights, property, or safety.
(iv) to enforce Back4Apppolicies or contracts.
(v) to ,collect amounts owed to Back4App.
(vi) when we believe disclosure is necessary or ,appropriate to prevent physical harm or financial loss or in connection with an ,investigation or prosecution of suspected or actual illegal, unethical, or legally actionable,activity.
or (vii) if we, in good faith, believe that disclosure is otherwise necessary or ,10,advisable.,•Merger, Sale, or Other Asset Transfers.
If we are involved in a merger, acquisition, ,financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, ,or transition of service to another provider, then your information may be sold or ,transferred as part of such a transaction as permitted by law and/or contract.
In such ,event, Back4Appwill endeavor to direct the transferee to use Personal Information in a ,manner that is consistent with the Privacy Policyin effect at the time such Personal ,Information was collected.,4.2INTERNATIONAL DATA TRANSFERS,You agree that allPersonal Information collected via or by Back4Appmay betransferred, ,Processed, andstored anywhere in the world, including but not limited to, the United States, the ,European Union, in the cloud, on our servers, on the servers of our affiliates or the servers of our ,service providers.
Your Personal Information may be accessible to law enforcement or other ,authorities pursuant to a lawful request.
By providing information to Back4App, youexplicitly,consent to the storage of your Personal Information in these locations.,5.OPT-OUT(RIGHT TO OBJECT TOPROCESSING),5.1GENERAL,You have the right toobject to andopt out of certain uses and disclosures of your Personal ,Information.
Where you have consented to Back4App’sProcessing of your Personal Information ,or Sensitive Personal Information, you may withdraw that consent at any time and opt out of,further Processing by contacting community@back4app.com.
Even if you opt out, we may still ,collect and use non-Personal Information regarding your activities on our Site and/or information ,from the advertisements on Third-Party websites for non-interest based advertising purposes, ,such as to determine the effectiveness of the advertisements.,5.2EMAIL AND TELEPHONE COMMUNICATIONS,We may periodically send you free newsletters, emails, and other communications that directly ,promote the Services or other Back4App products and services.
When you receive such ,promotional communications from us, you will have the opportunity to opt-out (either through ,your Account or by following the unsubscribe instructions provided in the email you receive).,We will process your request within a reasonable time after receipt.
Note that you will continue ,to receive transaction-related emails regarding products or services you have requested.
We may ,also send you certain non-promotional communications regarding Back4Appand our Services ,and you will not be able to opt out of those communications (e.g., communications regarding ,updates to our Terms or this Privacy Policyor information about billing).We maintain telephone ,“do-not-call” and “do-not-mail” lists as mandated by law.
We process requests to be placed on ,do-not-mail, do-not-phone and do-not-contact lists within 60 days after receipt, or such shorter ,time as may be required by law.,11,5.3MOBILE DEVICES,Back4Appmay occasionally send you push notifications through our mobile applications with ,notices that may be of interest to you.
If you provide your mobile phone number and agree to ,receive communications from Back4App, you specifically authorize Back4App to send text ,messages or calls to your phone.
Youare not required to consent to receive text messages or ,calls as a condition for using the Services andmay at any time opt out from receiving these types ,of communications by changing the settings on your mobile device.
Back4Appmay also collect ,location-based information if you use our mobile applications.
You may opt out of this collection ,by changing the settings on your mobile device.,5.4 HUMAN RESOURCES DATA,With regard to Personal Information that Back4Appreceives in connection with the employment ,relationship, Back4Appwill use such Personal Information only for employment-related purposes ,as more fully described above.
If Back4Appintends to use this Personal Information for any ,other purpose, Back4Appwill notify the Individual and provide an opportunity to opt out of such ,uses.,5.5“DO NOT TRACK”,Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers.
DNT ,is a way for users to inform websites and services that they do not want certain information about ,their webpage visits collected over time and across websites or online services.
Please note that ,we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.,5.6COOKIES AND INTEREST-BASED ADVERTISING,As noted above, you may stop or restrict the placement of C ookies on your computer or remove ,them from your browser by adjusting your web browser preferences.
Please note that C ookie-,based opt-outs are not effective on mobile applications.
However, on many mobile devices, ,application users may opt out of certain mobile ads via their device settings.,The online advertising industry also provides websites from which you may opt out of receiving ,targeted ads from our data partners and our other advertising partners that participate in self-,regulatory programs.
You can access these, and also learn more about targeted advertising and ,consumer choice and privacy, at www.networkadvertising.org/managing/opt_out.asp,or ,http://www.youronlinechoices.eu/and www.aboutads.info/choices/.You can also choose not to ,be included in Google Analytics here.,To be clear, whether you are using our opt-out or an online industry opt-out, these C ookie-based ,opt-outs must be performed on each device and browser that you wish to have opted-out.
For ,example, if you have opted-out on your computer browser, that opt-out will not be effective on ,your mobile device.
You must separately optout on each device.
Advertisements on Third-Party ,websites that contain the AdChoices link and that link to this Privacy Policy may have been ,directed to you based on anonymous, non-Personal Information collected by advertising partners ,over time and across websites.
These advertisements provide a mechanism to opt out of the ,advertising partners’ use of this information for interest-based advertising purposes.,12,6.RIGHTS OF ACCESS, RECTIFICATION, ERASURE, AND ,RESTRICTION,You may inquire as to whether Back4Appis Processing Personal Information about you, request ,access to Personal Information, and ask that we correct, amend or delete your Personal ,Information where it is inaccurate.
Where otherwise permitted by applicable law, you may send ,an emailto community@back4app.comor use any of the methods set out in this Privacy Policy,to request access to, receive (port), seek rectification, or request erasure of Personal Information ,held about you by Back4App.Please include your full name, email address associated with your ,Account, and a detailed description of your data request.
Such requests will be processed in line ,with local laws.,Although Back4Appmakes good faith efforts to provide Individuals with access to their ,Personal Information, there may be circumstances in which Back4Appis unable to provide ,access, including but notlimited to: where the information contains legal privilege, would ,compromise others’ privacy or other legitimate rights, where the burden or expense of providing ,access would be disproportionate to the risks to the Individual’s privacy in the case in question or ,where it is commercially proprietary.
If Back4Appdetermines that access should be restricted in ,any particular instance, we will provide you with an explanation of why that determination has ,been made and a contact point for any further inquiries.To protect your privacy, Back4Appwill ,take commercially reasonable steps to verify your identity before granting access to or making ,any changes to your Personal Information.,7.DATA RETENTION,Back4Appretains the Personal Information we receive as described in this Privacy Policyfor as ,long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, ,provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate ,business purposes, enforce our agreements, and comply with applicable laws.,8.SECURITY OFYOURINFORMATION,We take reasonable administrative, physical, and electronic measuresto ensure that your ,information is treated securely and in accordance with this Privacy Policy.
Unfortunately, the ,Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of ,any information you provide to us.
We do not accept liability for unintentional disclosure.,By using the Site or providing Personal Information to us, you agree that we may communicate ,with you electronically regarding security, privacy, and administrative issues relating to your use ,of the Site.
If we learn of a security system’s breach, we may attempt to notify you electronically ,by posting a notice on the Site or sending an emailto you.
You may have a legal right to receive ,this notice in writing.,9.INTERNATIONAL USERS,By using the Site, you agreethat Back4Appwill transfer data globally, including to the United ,Statesand Brazil.
By choosing to visit the Site, utilize the Services or otherwise provide ,information to us, you agree that any dispute over privacy or the terms contained in this Privacy ,13,Policy will be governed by the lawsof the United Statesor Brazil and the adjudication of any ,disputes arising in connection withBack4Appor the Site will be in accordance with the Terms.,If you are visiting from the European Union or other regions with laws governing data collection ,and use, please note that you are agreeing to the transfer of your information to the United States ,and to Processing of your data globally.
By providing your Personal Information, you consent to ,any transfer and Processing in accordance with this Policy.,10.CHILDREN’S PRIVACY,The Services are not directed to children under 13years of age,and Back4Appdoes not ,knowingly collect Personally Identifiable Informationfrom children under 13years of age.
If ,you learn that your child has provided us with Personal Information without your consent, you ,may alert us atcommunity@back4app.com.If we learn that we have collected any Personal ,Information from children under 13years oldor, in some jurisdictions, under the age of 16, we ,will promptly take steps to delete such information and terminate the child’s Account.,11.REDRESS/COMPLIANCE AND ACCOUNTABILITY,If you have any questions about ourprivacy practices, this Privacy Policy,or how to lodge a ,complaint with the appropriate authority,please contact Back4Appby email at ,community@back4app.com.We will address your concerns and attempt to resolve any privacy ,issues in a timely manner.,12.OTHER RIGHTS AND IMPORTANT INFORMATION,12.1CHANGESTO OUR PRIVACY POLICY AND PRACTICES,This Privacy Policy may change from time to time.
You understand and agree that you will be ,deemed to have accepted the updated Privacy Policy if you use the Services after the updated ,Privacy Policy is posted on the Services.
If at any point you do not agree to any portion of the ,Privacy Policy then in effect, you must immediately stop using the Services.,•Revision to the Privacy Policy.
We may revise this Privacy Policy in our sole discretion, ,soreview it periodically.
If you continue to visit this Site and use the services made ,available to you after such changes have been made, you hereby provide your consent to ,the changes.,•Posting of Revised Privacy Policy.
If there are any material changes to this Privacy ,Policy, Back4Appwill notify you by email or as otherwise required by applicable law.
,We will post any adjustments to the Privacy Policy on the Services and will update the ,“Last Updated Date” above to indicate when those changes will becomeeffective.
If you ,are concerned about how your information is used, bookmark this page and read this ,Privacy Policy periodically.
,•New Uses of Personal Information.
Additionally, before we use Personal Information ,for any new purpose not originally authorized by you, we will endeavor to provide ,information regarding the new purpose and give you the opportunity to opt out.
Where ,14,consent of the Individual for the Processing of Personal Information is otherwise required ,by law or contract, Back4Appwill endeavor to comply with the law or contract.,12.2CALIFORNIA PRIVACY RIGHTS,California law permits users who are California residents to request and obtain from us once a ,year, free of charge, a list of the Third Parties to whom we have disclosed their Personal ,Information (if any) for their direct marketing purposes in the prior calendar year, as well as the ,type of Personal Information disclosed to those parties.Except as otherwise provided in this ,Privacy Policy,Back4Appdoes not share Personal Informationwith Third Parties for their own ,marketing purposes.,13.DEFINITIONS,The following capitalized terms shall have the meanings herein as set forth below.,•“Agent” means any Third Party that Processes Personal Information pursuant to the ,instructions of, and solely for, Back4Appor to which Back4Appdiscloses Personal ,Information for use on its behalf.,•“Employee” refers to any current, temporary, permanent, prospective or former ,employee, director, contractor, worker, or retiree of Back4Appor its subsidiaries ,worldwide.,•“Personal Information” is any information relating to an identified or identifiable ,natural person (“Individual”).,•“Process” or “Processing” means any operation which is performed upon Personal ,Information, whether or not by automatic means, such as collection, recording, ,organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, ,disclosure by transmission, dissemination or otherwise making available, alignment or ,combination, restriction, erasure, or destruction.,•“Sensitive Data” or “Sensitive Personal Information” is a subset of Personal ,Information which, due to its nature, has been classified by law or by policy as deserving ,additional privacy and security protections.
Sensitive Personal Information includes ,Personal Information regarding EU residents that is classified as a “Special Category of ,Personal Data” under EU law, which consists of the following data elements: (1) race or ,ethnic origin.
(2) political opinions.
(3) religious or philosophical beliefs.
(4) trade union ,membership.
(5) genetic data.
(6) biometric data where Processed to uniquely identify a ,person.
(6) health information.
(7) sexual orientation or information about the ,Individual’s sex life.
or (8) information relating to the commission of a criminal offense.,•“Third Party” is any company, natural or legal person, public authority, agency, or body ,other than the Individual, Back4Appor Back4App’sAgents.,15,14.REVISION HISTORY,Title (Effective Date),Back4AppPrivacy Policy Effective: 1/18/2017,Updated Back4App Privacy Policy Effective: 5/18/2018